Circular Strategy & Initiatives

Circular economy is a systems solution framework that tackles global environmental challenges like climate change, biodiversity loss, waste, and pollution. Circularity is based on three key principles, driven by design: eliminate waste and pollution, circulate products and materials at their highest value and regenerate nature. 

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Many companies understand the concept of circularity but struggle to apply it to their business. Fully integrated circular business models extend value optimization beyond the scope of short-term financial value. Circular companies need to focus on value optimization in the larger sense, taking environmental, economic, and societal value into account. Further key drivers of a circular economy framework are value optimization, innovation, collaboration, transparency, systems thinking, and stewardship.

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There are numerous circular initiatives that can operate across divisions and product groups and are not mutually exclusive. Initiatives can, for example, focus on product life cycle extension by offering a product as a service (PaaS) or by increasing the durability and material efficiency of a product. Other initiatives can be on prioritizing renewable inputs or in recovering by-products and waste. A company's long-term strategy and chosen business model drives the decision which circular initiative to focus on. 

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CPV provides a transparent and structured approach to implement circular strategy and initiatives by using a flexible framework that is based on EU CEN and ISO high-level standards on circularity, environmental-, energy-, and supply chain management systems. 

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